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Starting and Running Your Own Horse Business, 2nd Edition : Marketing
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Starting and Running Your Own Horse Business, 2nd Edition : Marketing Strategies, Money-Saving Tips, and Profitable Program Ideas Paperback - 2009

by McDonald, Mary Ashby

  • Used

Description

Storey Publishing, LLC. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Used - Good
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Details

  • Title Starting and Running Your Own Horse Business, 2nd Edition : Marketing Strategies, Money-Saving Tips, and Profitable Program Ideas
  • Author McDonald, Mary Ashby
  • Binding Paperback
  • Edition 2 Original
  • Condition Used - Good
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Storey Publishing, LLC
  • Date 2009-11
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 4835945-6
  • ISBN 9781603424837 / 1603424830
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 10.8 x 8.42 x 0.63 in (27.43 x 21.39 x 1.60 cm)
  • Library of Congress subjects New business enterprises, Small business - Management
  • Library of Congress Catalog Number 2009023771
  • Dewey Decimal Code 636.1

From the publisher

Includes index.

From the rear cover

Turn Your Passion into a Profession
Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.

"Now this is a really useful horse business guide...McDonald includes a variety of money-saving and -making suggestions."
- Horse Country

"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business."
- Horse & Rider

"The ideas in this book are accurate and solid. Unfortunately, along the way, I've made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future."
- Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron Farm

Learn How To:

  • Create a business plan that puts your existing horses and facilities to work
  • Manage your time, your money, and your employees
  • Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
  • Operate an exciting variety of horse ventures from camps to carriage services
  • Develop an appealing name, logo, and icon for your business
  • Identify the best marketing and advertising opportunities
  • Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
  • Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
  • Save on feed costs

Media reviews

Citations

  • Reference and Research Bk News, 08/01/2010, Page 111