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Sticks and Stones: How Digital Business Reputations Are Created Over Time and
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Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click Hardcover - 2009 - 1st Edition

by Weber, Larry

  • Used
  • very good
  • Hardcover

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Wiley, 7/14/2009 12:00:01 A. hardcover. Very Good. 1.0000 in x 9.0000 in x 6.0000 in.
Used - Very Good
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From the publisher

Includes bibliographical references and index.

About the author

Larry Weber leads W2 Group, a next-generation ecosystem of marketing service companies that help CMOs in their new roles of content aggregators and community builders. W2 Group companies include Racepoint Group, a global public relations firm with special expertise in digital media relations; Digital Influence Group, a social media marketing agency; and Two Martinis, a branding firm that aligns brand vision and customer experience in a social media world. Earlier in his career, Weber founded Weber Shandwick, the largest public relations agency in the world. He is also cofounder and chairman of MITX, the world's largest online advocacy organization, and the author of Marketing to the Social Web.