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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Hardcover - 2012
by Keller, Kevin
- Used
- Good
- Hardcover
Description
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Details
- Title Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Author Keller, Kevin
- Binding Hardcover
- Edition 4th
- Condition Used - Good
- Pages 608
- Volumes 1
- Language ENG
- Publisher Pearson, U.S.A
- Date 2012-08-10
- Illustrated Yes
- Bookseller's Inventory # mon0000727071
- ISBN 9780132664257 / 0132664259
- Weight 3.02 lbs (1.37 kg)
- Dimensions 0.39 x 0.39 x 0.39 in (0.99 x 0.99 x 0.99 cm)
- Library of Congress subjects Brand name products - Management
- Library of Congress Catalog Number 2012024141
- Dewey Decimal Code 658.827