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Strategic Brand Management: United States Edition Hardcover - 2002 - 2nd Edition
by Kevin Lane Keller
- Used
- Good
- Hardcover
Description
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Details
- Title Strategic Brand Management: United States Edition
- Author Kevin Lane Keller
- Binding Hardcover
- Edition number 2nd
- Edition 2
- Condition Used - Good
- Pages 788
- Volumes 1
- Language ENG
- Publisher Prentice Hall, Lebanon, Indiana, U.S.A.
- Date 2002
- Illustrated Yes
- Bookseller's Inventory # C-497-525
- ISBN 9780130411501 / 0130411507
- Weight 2.9 lbs (1.32 kg)
- Dimensions 9.22 x 7.28 x 1.32 in (23.42 x 18.49 x 3.35 cm)
- Library of Congress subjects Brand name products - Management
- Library of Congress Catalog Number 2002025164
- Dewey Decimal Code 658.827