Super Mario: How Nintendo Conquered America
by Ryan, Jeff
- Used
- Paperback
- Condition
- Used:Good
- ISBN 10
- 1591845637
- ISBN 13
- 9781591845638
- Seller
-
HOUSTON, Texas, United States
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About This Item
Synopsis
The story of Nintendo's rise and the beloved icon who made it possible. Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
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Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- DADAX1591845637
- Title
- Super Mario: How Nintendo Conquered America
- Author
- Ryan, Jeff
- Format/Binding
- Paperback
- Book Condition
- Used:Good
- Quantity Available
- 1
- ISBN 10
- 1591845637
- ISBN 13
- 9781591845638
- Publisher
- Portfolio
- Place of Publication
- U.s.a.
- Date Published
- 2012-09-25
Terms of Sale
Ergodebooks
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