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Super Mario: How Nintendo Conquered America
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Super Mario: How Nintendo Conquered America Hardcover - 2011

by Ryan, Jeff

  • New
  • Hardcover

Description

Portfolio, 2011-08-04. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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Details

  • Title Super Mario: How Nintendo Conquered America
  • Author Ryan, Jeff
  • Binding Hardcover
  • Edition Edition
  • Condition New
  • Pages 292
  • Volumes 1
  • Language ENG
  • Publisher Portfolio
  • Date 2011-08-04
  • Bookseller's Inventory # Q-1591844053
  • ISBN 9781591844051 / 1591844053
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.1 x 6 x 1.2 in (23.11 x 15.24 x 3.05 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Nintendo video games, Nintendo Kabushiki Kaisha
  • Library of Congress Catalog Number 2011004054
  • Dewey Decimal Code 338.761

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Summary

The story of Nintendo's rise and the beloved icon who made it possible.

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.

The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.

Find out about:

* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.

* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

About the author

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.