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Super Mario: How Nintendo Conquered America Hardcover - 2011
by Ryan, Jeff
- New
- Hardcover
Description
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Details
- Title Super Mario: How Nintendo Conquered America
- Author Ryan, Jeff
- Binding Hardcover
- Edition Edition
- Condition New
- Pages 292
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2011-08-04
- Bookseller's Inventory # Q-1591844053
- ISBN 9781591844051 / 1591844053
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.1 x 6 x 1.2 in (23.11 x 15.24 x 3.05 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Nintendo video games, Nintendo Kabushiki Kaisha
- Library of Congress Catalog Number 2011004054
- Dewey Decimal Code 338.761
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Summary
The story of Nintendo's rise and the beloved icon who made it possible.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.
Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.