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Superior Customer Value: Strategies for Winning and Retaining Customers, Third
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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition Hardcover - 2012

by Johnson, William C./ Weinstein, Art

  • New
  • Hardcover

Description

CRC Pr I Llc, 2012. Hardcover. New. 3rd edition. 300 pages. 9.80x6.20x4.30 inches.
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Details

  • Title Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
  • Author Johnson, William C./ Weinstein, Art
  • Binding Hardcover
  • Edition [ Edition: Third
  • Condition New
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher CRC Pr I Llc
  • Date 2012
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # __1439861285
  • ISBN 9781439861288 / 1439861285
  • Weight 1.32 lbs (0.60 kg)
  • Dimensions 9.3 x 6.1 x 1 in (23.62 x 15.49 x 2.54 cm)
  • Library of Congress subjects Customer services - Management
  • Library of Congress Catalog Number 2011047970
  • Dewey Decimal Code 658.812

About the author

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.