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Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television
by Michael Parkin
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0415823366
- ISBN 13
- 9780415823364
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Hardback. New. Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate-from long shot primary contender to major party nominee-hitting the talk show circuit at some point during the campaign. This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick-it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780415823364
- Title
- Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television
- Author
- Michael Parkin
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0415823366
- ISBN 13
- 9780415823364
- Publisher
- Routledge
- This edition first published
- 2014
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...