Technique of Advertising Layout
by Frank H. Young
- Used
- Hardcover
- Condition
- Very Good Indeed/Very Good
- Seller
-
BATH, Somerset, United Kingdom
Payment Methods Accepted
About This Item
London: Partridge Publications Ltd, 1947. Cloth. Very Good Indeed/Very Good. 13.5" by 10". Not Stated. Advertising man Frank H. Young's detailed and illustrated 1940s guide to advertising layouts. In the original unclipped dust wrapper. A brightly illustrated and impressively informative guide to layouts in advertising from the Director of the American Academy of Art, Frank H. Young. In the publisher's original unclipped dust wrapper.Illustrated throughout with twelve full colour plates and numerous black and white photographs and illustrations. Subjects discussed include use of white space, typography, leading the reader's eye, and 'the four-point principle'.The second printing of the 1946 revised and augmented edition. With a former owner's inscription, dated 1953, to the front free endpaper. In the publisher's original cloth binding, with price unclipped dust wrapper. Bumping to back strip head and tail. Chipping to dust wrapper back strip head and tail, with tape reinforcements to wrap perimeters. Closed tear to front flyleaf. Discolouration to reverse of dust wrapper back strip. Former owner's inscription to head of front free endpaper. Internally, firmly bound. Pages clean and bright. Very Good Indeed
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Rooke Books (GB)
- Bookseller's Inventory #
- 815F4
- Title
- Technique of Advertising Layout
- Author
- Frank H. Young
- Illustrator
- Not Stated
- Format/Binding
- Cloth
- Book Condition
- Used - Very Good Indeed
- Jacket Condition
- Very Good
- Quantity Available
- 1
- Binding
- Hardcover
- Publisher
- Partridge Publications Ltd
- Place of Publication
- London
- Date Published
- 1947
- Size
- 13.5" by 10"
- Keywords
- advertising Advertising Layout ad layout frank h young Advertising Layout
Terms of Sale
Rooke Books
Books are sent on approval and may be returned in like condition for any reason within 14 days of receipt. Responsibility of return to be with the purchaser.
About the Seller
Rooke Books
Biblio member since 2007
BATH, Somerset
About Rooke Books
Welcome to Rooke Books Antiquarian Bookseller
We are a small team dedicated to bringing you very scarce books at reasonable prices. We specialise in rare and hard to come by works on all subjects over the last 500 years, together with modern first editions and decorative sets and bindings. Our library has something for every interest and specialism. We deliver worldwide using a fully tracked and insured courier delivery service.
Where are We?
Based in the literary city of Bath, our offices are housed in the Eastern Dispensary. Built in 1845, the building originally existed as a charitable institution providing medical care. The building now houses our collection of over twenty thousand books and has five full time members of staff.
We are a small team dedicated to bringing you very scarce books at reasonable prices. We specialise in rare and hard to come by works on all subjects over the last 500 years, together with modern first editions and decorative sets and bindings. Our library has something for every interest and specialism. We deliver worldwide using a fully tracked and insured courier delivery service.
Where are We?
Based in the literary city of Bath, our offices are housed in the Eastern Dispensary. Built in 1845, the building originally existed as a charitable institution providing medical care. The building now houses our collection of over twenty thousand books and has five full time members of staff.
Glossary
Some terminology that may be used in this description includes:
- Tail
- The heel of the spine.
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Chipping
- A defect in which small pieces are missing from the edges; fraying or small pieces of paper missing the edge of a paperback, or...