Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Paperback - 2008
by Silverstein, Michael J.; Fiske, Neil; Butman, John
- Used
- Good
- Paperback
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.
Description
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Details
- Title Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
- Author Silverstein, Michael J.; Fiske, Neil; Butman, John
- Binding Paperback
- Edition Reprint
- Condition Used - Good
- Pages 320
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2008
- Features Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # G1591840708I3N01
- ISBN 9781591840701 / 1591840708
- Weight 0.65 lbs (0.29 kg)
- Dimensions 8.47 x 5.48 x 0.83 in (21.51 x 13.92 x 2.11 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Dewey Decimal Code 339.470
Summary
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
From the publisher
First line
America's middle-market consumers are trading up.