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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion
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Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty Paperback / softback - 2023

by Antonia Wade

  • New
  • Paperback

Description

Paperback / softback. New. Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
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Details

  • Title Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
  • Author Antonia Wade
  • Binding Paperback / softback
  • Condition New
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2023-03-28
  • Features Bibliography, Index
  • Bookseller's Inventory # A9781398606807
  • ISBN 9781398606807 / 1398606804
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.21 x 6.14 x 0.64 in (23.39 x 15.60 x 1.63 cm)
  • Library of Congress subjects Marketing, Industrial marketing
  • Library of Congress Catalog Number 2023930939
  • Dewey Decimal Code 658.8

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About the author

Antonia Wade is the global CMO of PwC, leading brand strategy for one of the world's most trusted companies, creating flagship campaigns and running the marketing technology stack. Previously CMO at Capita and she led global marketing teams at Thomson Reuters and Accenture. Based in London, UK, she is on boards for ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. She has been ranked by Marketing Week as a Top 100 Marketer.