US: Portfolio, 2008. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The New York Times, BusinessWeek, and Wall Street Journal Bestseller that r edefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary bo ok has helped tens of thousands of leaders turn a scattering of followers i nto a loyal tribe. If you need to rally fellow employees, customers, invest ors, believers, hobbyists, or readers around an idea, this book will demyst ify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has e liminated the barriers of geography, cost, and time. Social media gives any one who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three ste ps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again--leaders come in s urprising packages. Consider Joel Spolsky and his international tribe of sc ary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devo ted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her inte rnal tribe of marketers from her cube in Seattle. Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Synopsis

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. And so the key question: Who is going to lead us? The Web can do amazing things, but it can?t provide leadership. That still has to come from individuals? people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again?leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead. If you ignore this opportunity, you risk turning into a ?sheepwalker??someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don?t do very well these days. Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It?s not easy, but it?s easier than you think.

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Bookseller: Infinity Books Japan (JP)
Bookseller's Inventory #: RWARE0000064233
Title: Tribes: We Need You to Lead Us
Author: Godin, Seth
Format/Binding: Paperback
Book Condition: Used - Very Good
Quantity Available: 1
ISBN 10: 1591842336
ISBN 13: 9781591842330
Publisher: Portfolio
Place of Publication: US
Date Published: 2008
Bookseller catalogs: Business / General;

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