The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace Hardcover - 2008 - 1st Edition

THE FIRST WAVE OF THE MILLENNIAL GENERATION--those born between 1980 and 2001--is entering the work force, and employers are facing some of the biggest management challenges they've ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are the world's future work force.

In The Trophy Kids Grow Up, author Ron Alsop provides a rich portrait of this complex and intriguing generation, told through the experiences of the millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes. Although they're hard working and achievement oriented, most millennials don't excel at leadership and independent problem solving. They like the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. "It's all about me" might be the mantra of this demanding bunch of young people, yet they also tend to be civic minded and philanthropic.

Alsop illustrates what companies can expect from their new hires and provides valuable lessons about how some employers are changing tactics to recruit and retain millennials in the Internet age. He also describes the fascinating relationships between the proud, protective parents--so central to the lives of the millennials--and their beloved trophy kids.

The Trophy Kids Grow Up will show employers, parents, and millennials themselves how this remarkable generation promises to stir up the workplace--and perhaps the world.