Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Paperback - 2010 - 2nd Edition
by Brogan, Chris, Smith, Julien
- Used
The "New York Times" and "Wall Street Journal" bestseller is now in a new, updated paperback edition. Two social media veterans show readers how to tap into the power of social networks to build their brand's influence, reputation, and, of course, profits.
Description
Standard delivery: 14 to 21 days
Details
- Title Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Author Brogan, Chris, Smith, Julien
- Binding Paperback
- Edition number 2nd
- Edition 2
- Condition Used - Good
- Pages 320
- Volumes 1
- Language ENG
- Publisher Wiley, U.S.A.
- Date 2010-08
- Illustrated Yes
- Features Illustrated, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # Z1-R-010-01885
- ISBN 9780470635490 / 0470635495
- Weight 0.83 lbs (0.38 kg)
- Dimensions 9 x 6 x 0.92 in (22.86 x 15.24 x 2.34 cm)
- Library of Congress subjects Internet marketing, Social media - Economic aspects
- Dewey Decimal Code 658.872
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From the rear cover
Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!
Praise for Trust Agents
"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
--Seth Godin, author of Tribes
"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
--David B. Thomas, Social Media Manager, SAS
