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Trust Me, I'm Lying : Confessions of a Media Manipulator Hardcover - 2012
by Ryan Holiday
- Used
- Acceptable
- Hardcover
Description
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Details
- Title Trust Me, I'm Lying : Confessions of a Media Manipulator
- Author Ryan Holiday
- Binding Hardcover
- Condition Used - Acceptable
- Pages 259
- Volumes 1
- Language ENG
- Publisher Penguin Publishing Group, Qb16
- Date 2012
- Illustrated Yes
- Bookseller's Inventory # G159184553XI5N01
- ISBN 9781591845539 / 159184553X
- Weight 0.99 lbs (0.45 kg)
- Dimensions 9.26 x 6.41 x 0.94 in (23.52 x 16.28 x 2.39 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Social media - Economic aspects, Marketing - Blogs
- Library of Congress Catalog Number 2012008773
- Dewey Decimal Code 659.202
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Summary
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can.
In today’s culture…
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.