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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All Paperback - 0000
by James B. Twitchell
- Used
- Paperback
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Details
- Title Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
- Author James B. Twitchell
- Binding Paperback
- Edition Revised ed
- Condition Used: Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Broadway Books, New York, New York, U.S.A.
- Date 0000-00-00
- Bookseller's Inventory # SONG0609807234
- ISBN 9780609807231 / 0609807234
- Weight 0.99 lbs (0.45 kg)
- Dimensions 9.14 x 7.36 x 0.66 in (23.22 x 18.69 x 1.68 cm)
- Dewey Decimal Code 659.1
From the publisher
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From the jacket flap
James Twitchell takes an in-depth look at the ads and ad campaigns--and their creators--that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's "Just Do It," Clairol's "Does She or Doesn't She?," Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world--these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.