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The Ultimate Secrets of Advertising

The Ultimate Secrets of Advertising Paperback / softback - 2001

by John Philip Jones

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  • Paperback

Description

Paperback / softback. New.
New
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Details

  • Title The Ultimate Secrets of Advertising
  • Author John Philip Jones
  • Binding Paperback / softback
  • Edition 1st Edition
  • Condition New
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications
  • Date 2001-09-21
  • Features Table of Contents
  • Bookseller's Inventory # B9780761922445
  • ISBN 9780761922445 / 076192244X
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 8.98 x 6.1 x 0.56 in (22.81 x 15.49 x 1.42 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2001001462
  • Dewey Decimal Code 659.1

First line

Most advertising practitioners are familiar with the phrase big idea, as used by David Ogilvy to describe the most important thing that goes into a successful advertisement: Unless your advertising contains a big idea, it will pass like a ship in the night.

Media reviews

Citations

  • Choice, 04/01/2002, Page 1465