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The Ultimate Secrets of Advertising Paperback - 2001
by Jones, John Philip
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- Paperback
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Details
- Title The Ultimate Secrets of Advertising
- Author Jones, John Philip
- Binding Paperback
- Edition 1st Edition
- Condition New
- Pages 256
- Volumes 1
- Language ENG
- Publisher SAGE Publications, Inc
- Date 2001-09-21
- Features Table of Contents
- Bookseller's Inventory # 240402065
- ISBN 9780761922445 / 076192244X
- Weight 0.77 lbs (0.35 kg)
- Dimensions 8.98 x 6.1 x 0.56 in (22.81 x 15.49 x 1.42 cm)
- Library of Congress subjects Advertising
- Library of Congress Catalog Number 2001001462
- Dewey Decimal Code 659.1
First line
Most advertising practitioners are familiar with the phrase big idea, as used by David Ogilvy to describe the most important thing that goes into a successful advertisement: Unless your advertising contains a big idea, it will pass like a ship in the night.
Media reviews
Citations
- Choice, 04/01/2002, Page 1465