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Under Cover : An Illustrated History of American Mass Market Paperbacks
by Bonn, Thomas L
- Used
- Very Good
- Paperback
- first
- Condition
- Very Good
- ISBN 10
- 0140060715
- ISBN 13
- 9780140060713
- Seller
-
Albuquerque, New Mexico, United States
Payment Methods Accepted
About This Item
New York, NY, U.S.A.: Viking Penguin - Penguin Putnam, Inc., 1982. First Edition Stated . Trade Paperback. Very Good. 7 1/2" X 9. 144 Pages Indexed. A history of mass market paperbacks with a focus on cover art and design and its role in marketing the books. Foreword by John Tebbel. In Three Parts. Part One A Brief History Contents: European Origins American Roots, Pocket Books, Early Childhood of an Industry, Challenges for an Industry, Maturity of an Industry and Leading Publishers. Part Two Cover Art and Design Contents: The Art Director,The Cover Artist, The Point of Sale, Evolution and Genre and Other Designs. Part Three Collecting Contents: Approaches to Collectding, Cover Art Collectding, Other Collectdible Features, Care and Condition and Future Collectible Paperbacks. Bibliography for Historical and Collectding. Follow the evolution of mass market publishing, cover to cover to cover, in this delightful celeb ration of paperback books. From the wonderfully lurid covers of the forties and fifties to today's specialized genre styles, this fascinating history focuses on paperback covers, the crucial factor in catching the eye and selling the book. The splendid illustrations and the odd facts, colorful anecdotes, and insider's insights make Under Cover a rare treat for pop-culture buffs, designers, collectdors, and book people of all kinds. Paperbacks have added immeasurably to the information and entertainment available to people everywhere in the world. Historians have only begun to scratch the surface of what these books have meant to American life, much less to the cultures of other countries. With a scholar's skill and a historian's viewpoint Bonn has brought together the many tangled threads that make up the fabric of this publishing colossus and has proded the perspective of historical origins and development.
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Details
- Bookseller
- Dons Book Store (US)
- Bookseller's Inventory #
- 5853
- Title
- Under Cover : An Illustrated History of American Mass Market Paperbacks
- Author
- Bonn, Thomas L
- Format/Binding
- Trade Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Edition
- First Edition Stated
- Binding
- Paperback
- ISBN 10
- 0140060715
- ISBN 13
- 9780140060713
- Publisher
- Viking Penguin - Penguin Putnam, Inc.
- Place of Publication
- New York, NY, U.S.A.
- Date Published
- 1982
- Size
- 7 1/2" X 9
- Keywords
- PUBLISHING HISTORY BOOK INDUSTRIES PAPERBACKS REFERENCE BIBLIOGRAPHIES INDEXES
Terms of Sale
Dons Book Store
We accept Discover, MasterCard and Visa. Books may be returned for any reason providing a request is made within 7 days of receipt. Return shipping charges refunded if book is not as described.
About the Seller
Dons Book Store
Biblio member since 2005
Albuquerque, New Mexico
About Dons Book Store
We are a family owned and operated bookstore in same location for 52 years. We have built our business on integrity, professional and personal service. General line of new and used paperback and hardback books, comics and graphic novels.
Glossary
Some terminology that may be used in this description includes:
- Mass Market
- Mass market paperback books, or MMPBs, are printed for large audiences cheaply. This means that they are smaller, usually 4...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Trade Paperback
- Used to indicate any paperback book that is larger than a mass-market paperback and is often more similar in size to a hardcover...