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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Hardback - 2009

by Jones, Calvin

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  • Hardcover

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Used - Very Good
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Details

  • Title Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
  • Author Jones, Calvin
  • Binding Hardback
  • Condition Used - Very Good
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2009-02
  • Illustrated Yes
  • Bookseller's Inventory # GOR002543060
  • ISBN 9780749453893 / 0749453893
  • Weight 1.44 lbs (0.65 kg)
  • Dimensions 9.44 x 6.5 x 0.98 in (23.98 x 16.51 x 2.49 cm)
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalog Number 2008034688
  • Dewey Decimal Code 658.872

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From the publisher

Includes index.

About the author

Damian Ryan has been at the forefront of the Irish media and advertising business for many years. His current role is as a specialist investor and dealmaker in the mergers and acquisitions business. Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively both on- and off-line.