UnSelling : The New Customer Experience Hardcover - 2014 - 1st Edition
by Stratten, Scott, Kramer, Alison
- Used
Description
About Better World Books Indiana, United States
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Details
- Title UnSelling : The New Customer Experience
- Author Stratten, Scott, Kramer, Alison
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Very Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Wiley & Sons, Incorporated, John, Hoboken, New Jersey
- Date 2014-09-29
- Features Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 1285569-75
- ISBN 9781118943007 / 1118943007
- Weight 0.93 lbs (0.42 kg)
- Dimensions 9.55 x 6.29 x 0.86 in (24.26 x 15.98 x 2.18 cm)
- Library of Congress Catalog Number 2014023092
- Dewey Decimal Code 658.85
From the jacket flap
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. 60 percent of a purchasing decision is made before a customer even contacts you. We have "funnel vision," and it needs to stop.
Unselling is about the big picture: creating repeat customers, not one-time buyers. Creating loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
