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The Victory Lab: The Secret Science of Winning Campaigns
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The Victory Lab: The Secret Science of Winning Campaigns Paperback - 2013

by Issenberg, Sasha

  • Used

Description

Crown. Used - Good. Good condition. Upated with a New Postscript. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Used - Good
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Details

  • Title The Victory Lab: The Secret Science of Winning Campaigns
  • Author Issenberg, Sasha
  • Binding Paperback
  • Edition [ Edition: Repri
  • Condition Used - Good
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher Crown
  • Date 2013-09-17
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • Bookseller's Inventory # D05N-00604
  • ISBN 9780307954800 / 0307954803
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 7.9 x 5.2 x 0.9 in (20.07 x 13.21 x 2.29 cm)
  • Library of Congress subjects Political campaigns - United States, Internet in political campaigns - United
  • Library of Congress Catalog Number 2013387442
  • Dewey Decimal Code 324.709

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From the publisher

SASHA ISSENBERG is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.

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Media reviews

“Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you’ll know a whole lot more about what’s behind those calls and letters jamming your phone lines and mailboxes.” —Jeff Greenfield, The Washington Post

“[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics.” —The New Republic

“Enlightening.” —The New Yorker

“A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail—and a delight for those who simply enjoy a terrific read.” —John Heilemann and Mark Halperin, authors of Game Change

“Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation.  This is a terrific and important book.” —David Grann, author of The Lost City of Z

“Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news.” —Richard Ben Cramer, author of What it Takes

About the author

SASHA ISSENBERG is a columnist for Slate and the Washington correspondent for Monocle. He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.

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