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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too Hardback - 2007

by Tom Rosenstiel

  • New
  • Hardcover

Description

Hardback. New. This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
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Details

  • Title We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
  • Author Tom Rosenstiel
  • Binding Hardback
  • Condition New
  • Pages 244
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press, New York
  • Date 2007-04-16
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # B9780521871150
  • ISBN 9780521871150 / 0521871158
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.5 x 6.3 x 0.7 in (24.13 x 16.00 x 1.78 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Library of Congress subjects Television broadcasting of news - United
  • Library of Congress Catalog Number 2006025896
  • Dewey Decimal Code 070.433

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From the publisher

Includes bibliographical references (p. 221-223) and index.