Web Design: A Beginner`s Guide (Second Edition) by Wendy Willard - 2010

McGraw Hill Education, 2010. 2nd edition. Softcover. New. Essential Skills--Made Easy! Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner`s Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You`ll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide. Designed for Easy Learning * Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter * Ask the Expert--Q&A sections filled with bonus information and helpful tips * Notes--Extra information related to the topic being covered * Tips--Helpful reminders or alternate ways of doing things * Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated Table of contents Part I: Planning Chapter 1. Asking the Right Questions Chapter 2. Formulating the Answers Part II: Designing Chapter 3. Anticipating Web-Specific Design Issues Chapter 4. Laying the Groundwork for Good Design Chapter 5. Preparing for Production Chapter 6. Producing the Design Part III: Coding Chapter 7. Getting Started with the Code Chapter 8. Structuring Content Chapter 9. Styling Dynamic Content Chapter 10. Positioning Content Chapter 11. Integrating Dynamic Content Part IV: Going Live Chapter 12. Publishing Content Chapter 13. Advertising Your Site Appendix A. HTML/CSS Reference Table Index Printed Pages: 396.