US: For Dummies, 2007. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Just because you're launching a Web site for your product or service doesn' t automatically mean you'll rake in big money. Billions of Web sites are co mpeting for consumers' attention, and if you're new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web ma rketing plan, from building a user-friendly site that draws attention to cl osing a sale on your site. This easily accessible guide leverages your offl ine knowledge of marketing into mastery of the Web. It shows you a number o f strategies that you can apply to your business and how to put your site t o work for you. The items you'll draw from this book will enable you to: Understand online marketing essentials Prepare an online business plan Design the look and feel of your site Create a concept, develop content, and make it accessible Know the key components of an online store Use buzzing, e-mailing, and other advertising tactics Make your site search engine friendly Handle Web transactions with ease Stay out of legal trouble Wow customers with new technology This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Synopsis

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you'll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You'll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

Reviews

On Jan 17 2018, a reader said:

Such a great read, really taught me a lot about marketing tips and tricks

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Details

Bookseller: Infinity Books Japan (JP)
Bookseller's Inventory #: RWARE0000041636
Title: Web Marketing For Dummies
Author: Zimmerman, Jan
Book Condition: Used - Very Good
Quantity Available: 1
Binding: Unknown
ISBN 10: 0470049820
ISBN 13: 9780470049822
Publisher: For Dummies
Place of Publication: US
Date Published: 2007

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