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Wharton on Dynamic Competitive Strategy
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Wharton on Dynamic Competitive Strategy Hardcover - 1997

by George S. Day; Day; Reibstein

  • Used

This book will provide managers and students of competitive markets with an advanced tool box of innovative methods, techniques, and approaches they can use when facing competitive challenges. It's a text to guide the thinking of practitioners who face immediate and long-run challenges from their competition.

Description

Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Used - Good
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Details

  • Title Wharton on Dynamic Competitive Strategy
  • Binding Hardcover
  • Edition Fourth Printing
  • Condition Used - Good
  • Pages 480
  • Volumes 1
  • Language ENG
  • Publisher Wiley & Sons, Incorporated, John, New York
  • Date 1997-05-02
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # GRP63043065
  • ISBN 9780471172079 / 0471172073
  • Weight 1.86 lbs (0.84 kg)
  • Dimensions 9.32 x 6.4 x 1.51 in (23.67 x 16.26 x 3.84 cm)
  • Library of Congress subjects Industrial management, Strategic planning
  • Library of Congress Catalog Number 96-53177
  • Dewey Decimal Code 658.401

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From the jacket flap

Wharton on Dyanmic Competitive Strategy The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world. Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world. The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges. These chapters will help you better address key strategic issues such as:
* Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses
* Planning for multiple rounds of competition in the way that chess players think through multiple moves
* Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages
* Broadening your range of options for reacting to moves by competitors
* Signaling and preempting rivals
This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.

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About the author

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.

DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.

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