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Wharton on Managing Emerging Technologies

Wharton on Managing Emerging Technologies Paperback / softback - 2004

by George S. Day

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Paperback / softback. New. An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
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Details

  • Title Wharton on Managing Emerging Technologies
  • Author George S. Day
  • Binding Paperback / softback
  • Edition [ Edition: First
  • Condition New
  • Pages 480
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date 2004-08-20
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Maps, Table of Contents
  • Bookseller's Inventory # B9780471689393
  • ISBN 9780471689393 / 0471689394
  • Weight 1.48 lbs (0.67 kg)
  • Dimensions 9.28 x 6.16 x 1.09 in (23.57 x 15.65 x 2.77 cm)
  • Library of Congress Catalog Number 99056131
  • Dewey Decimal Code 658.406

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From the publisher

Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehren nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verndern. Diese Technologien sind ein "neues Spiel", dessen Regeln unvereinbar sind mit Kultur und Geschftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinres Expertenteam der Wharton School erlutert, wie Geschftspraktiken gendert werden mssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschtzung und zur Wettbewerbsstrategie ndern mssen, und wie etablierte Firmen knftig die gngigen Fehler im Zusammenhang mit neuen Technologien vermeiden knnen.

First line

Gene therapy, electronic commerce, intelligent sensors, digital imaging, micromachines, superconductivity, and other emerging technologies have the potential to remake entire industries and obsolete established strategies.

From the rear cover

Praise for WHARTON ON MANAGING EMERGING TECHNOLOGIES

"Covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems."
--Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor of Competing on the Edge: Strategy as Structured Chaos

"Provides those of us who live in the chaotic environment of 'discovery by the minute' many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. . . . Vital to anyone trying to develop new businesses in today's world."
--Terry J. Fadem, Director, Corporate New Business Development, DuPont

"Assessing new technologies and anticipating their future impact on the process of due discovery is a critical element of success in the pharmaceutical industry. In today's era of dislocating, fast-moving progress, this book is an invaluable guide, filled with meaningful insights from experienced authors known for their excellent track record. A must-read."
--Jean-Pierre Garnier, Chief Operating Officer and President, Pharmaceutical and Consumer Healthcare, SmithKline Beecham

"Offers valuable insight for large established companies seeking growth in a dynamic market of rapid technological advancement. The entertaining cases and thoughtful analyses help managers create strategies, select options, and organize to successfully manage the interface between imagination and knowledge."
--Jerry Karabelas, PhD, CEO, Novartis Pharma AG

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About the author

GEORGE S. DAY, PhD, is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at the Wharton School. He is also the author of Market Driven Strategy and The Market Driven Organization, and coeditor of Wharton on Dynamic Competitive Strategy.

PAUL J. H. SCHOEMAKER, PhD, is Research Director of Wharton's Emerging Technologies Management Research Program. He is also the founder and Chairman of Decision Strategies International, Inc.

ROBERT E. GUNTHER was the coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Making Decisions.

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