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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business Hardcover - 2003

by Beckwith, Harry

  • Used

Description

Business Plus. Used - Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.
Used - Very Good
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Details

  • Title What Clients Love: A Field Guide to Growing Your Business
  • Author Beckwith, Harry
  • Binding Hardcover
  • Edition [ Edition: Repri
  • Condition Used - Very Good
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Business Plus, New York, New York, U.S.A.
  • Date January 2, 2003
  • Bookseller's Inventory # C14I-00369
  • ISBN 9780446527552 / 0446527556
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 7.96 x 5.26 x 1.02 in (20.22 x 13.36 x 2.59 cm)
  • Library of Congress subjects Success in business, Advertising
  • Library of Congress Catalog Number 2002069122
  • Dewey Decimal Code 658.802

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.

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Summary

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

First line

Forget benchmarking.

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