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What Were They Thinking?: Marketing Lessons I'Ve Learned from over 80,000 New-Product Innovations and Idiocies Hardcover - 1998
by Mcmath, Robert M.;Forbes, Thom
- Used
- Good
- Hardcover
Description
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NZ$37.00
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Details
- Title What Were They Thinking?: Marketing Lessons I'Ve Learned from over 80,000 New-Product Innovations and Idiocies
- Author Mcmath, Robert M.;Forbes, Thom
- Binding Hardcover
- Edition Illustrated
- Condition Used - Good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Times Books, Westminister, Maryland, U.S.A.
- Date 1998
- Illustrated Yes
- Bookseller's Inventory # 4506ab
- ISBN 9780812929508 / 0812929500
- Weight 0.9 lbs (0.41 kg)
- Dimensions 8.56 x 5.77 x 0.91 in (21.74 x 14.66 x 2.31 cm)
- Library of Congress Catalog Number 97-20804
- Dewey Decimal Code 658.802
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