White Papers for Dummies Paperback - 2013 - 1st Edition
by Graham, Gordon
- Used
Description
About Better World Books Indiana, United States
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
Details
- Title White Papers for Dummies
- Author Graham, Gordon
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 384
- Volumes 1
- Language ENG
- Publisher Wiley & Sons, Incorporated, John
- Date 2013-04-08
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 1285115-6
- ISBN 9781118496923 / 1118496922
- Weight 1.24 lbs (0.56 kg)
- Dimensions 9.29 x 7.42 x 0.77 in (23.60 x 18.85 x 1.96 cm)
- Library of Congress subjects Business writing
- Dewey Decimal Code 808.066
From the rear cover
Learn to:
- Plan, create, and promote effective white papers
- Pick the perfect style of white paper for your next project
- Manage a white paper project with a 12-step process
Discover how to write great white papers, and use them to boost your business!
White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you're a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.
- Get started -- find out what white papers are, who reads them, and whether your company (or client) needs one
- Plan a white paper, fast -- pinpoint the audience, purpose, topic, key points, and call to action for your white paper
- Master highly effective habits -- discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit
- Tricks of the trade -- avoid common pitfalls that trap beginners creating their first white papers
- Reach your target audience -- get a crash course on ways to promote your white paper and get it discovered, read, and shared
Open the book and find:
- Why white papers are called "the king of content"
- The huge opportunity for writers
- Outlines for the three main types of white papers
- More than 40 ways to promote a white paper
- Tips on finding powerful sources
- Ten ways to improve a white paper title
- Advice for white paper designers
- How to use white papers throughout the sales process
