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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Paperback - 2009

by Linda Goodman; Michelle Helin

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Career Press, 2009-01. Paperback. Good.
Used - Good
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From the publisher

Includes index.

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Citations

  • Reference and Research Bk News, 05/01/2009, Page 122

About the author

Linda Goodman and Michelle Helin are independent business consultants who have served as senior sales and marketing officers for Fortune 500 corporations within the hospitality, entertainment, and retail sectors. Their clients, located in the United States and around the world, represent diverse industries and range from leading global corporations to entrepreneurial start-ups, including Lucent Technology, Schlumberger LTD, GE Corporation, Compaq Computer, Omnicom Group Inc., Staples, Tribe Pictures, and Disney. They have led seminars, developed workshops, and given speeches on a variety of sales and marketing topics. Goodman's business, LG Associates, is based in Avon, Connecticut. Helin's company, Michelle Helin LLC, is based in Houston, Texas.