Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales Paperback - 2009
by Goodman, Linda; Helin, Michelle
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- Paperback
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- Title Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
- Author Goodman, Linda; Helin, Michelle
- Binding Paperback
- Edition 1 Original
- Condition New
- Pages 256
- Volumes 1
- Language ENG
- Publisher Career Press
- Date 2009
- Features Index
- Bookseller's Inventory # G1601630417I2N00
- ISBN 9781601630414 / 1601630417
- Weight 0.61 lbs (0.28 kg)
- Dimensions 8.18 x 5.38 x 0.52 in (20.78 x 13.67 x 1.32 cm)
- Library of Congress subjects Consumer behavior, Marketing - Psychological aspects
- Library of Congress Catalog Number 2008031776
- Dewey Decimal Code 658.834
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Citations
- Reference and Research Bk News, 05/01/2009, Page 122