Wikinomics: How Mass Collaboration Changes Everything Hardcover - 2006

Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google)Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, distinguished professor of Management, University of Southern California and author, On Becoming a Leader)Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control. (Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide) A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any manager helping us chart our way in an increasingly digital world. (Tony Scott, senior vice president and chief information officer, The Walt Disney Company)Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed. (Noel Tichy, professor, University of Michigan and author of Cycle of Leadership)A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging creative commons' can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy. (Klaus Schwab, founder and executive chairman, World Economic Forum)Wikinomics captures and explains the essential nature of the next generation of the Internet how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book. (John Chambers, president and CEO Cisco Systems)END