Writing on the Wall: The Campaign for Commonsense Business Paperback - 2002
by Burch, Geoff
- Used
- very good
- Paperback
Description
Standard delivery: 7 to 40 days
Details
- Title Writing on the Wall: The Campaign for Commonsense Business
- Author Burch, Geoff
- Binding Paperback
- Edition 1st edition
- Condition Used - Very Good
- Pages 212
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Oxford
- Date 2002-06-14
- Features Index
- Bookseller's Inventory # GOR001274618
- ISBN 9781841120430 / 184112043X
- Weight 0.7 lbs (0.32 kg)
- Dimensions 9 x 6 x 0.48 in (22.86 x 15.24 x 1.22 cm)
- Library of Congress Catalog Number 2004351550
- Dewey Decimal Code 658.4
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From the publisher
From the jacket flap
Geoff Burch is the Alternative Business Guru. In Writing on the Wall he takes us on a hilarious but insightful journey - and it's not on his trusted motorbike. He takes us through a scary business world viewed through his not-so-rose coloured spectacles. Geoff tells us like it is. And it isn't pretty.
But there is hope ....
Chapter by chapter, Geoff Burch regales us with stories, anecdotes and lessons every leader can learn on how to bring commonsense back into business. This waspish, funny and often downright vicious expose of everything from sales and customer awareness to change management, leaves no stone unturned and no taboo untrampled. From arming the peasants to sacking your Dilberts and from focusing on the customer 'til it hurts, to getting everyone involved in selling exploding oranges, Burch's iconoclastic approach to business has turned him into one of the most sought-after speakers in Europe.
Geof is mad. He is bitter. He is twisted. He is hilarious. But his compelling messages are irresistible.
