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Writing on the Wall: The Campaign for Commonsense Business [Paperback] Burch,
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Writing on the Wall: The Campaign for Commonsense Business [Paperback] Burch, Geoff Paperback - 2002

by Geoff Burch

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  • Good
  • Paperback

Description

Capstone, 2002-06-06. Paperback. Good. Signed/inscribed by author. Book is in good condition.
Used - Good
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From the publisher

Eine tiefgreifende Analyse, warum Unternehmen scheitern, und wie dies verhindert werden kann.

"Writing on the Wall" vermittelt eine ernst zu nehmende und zeitlos gltige Botschaft: Unternehmen mssen sich auf ihre Wurzeln besinnen und Kunden und Mitarbeiter an die oberste Stelle setzen. Anderenfalls laufen sie Gefahr, alles zu verlieren.

Bestsellerautor Geoffrey Burch ist ein international renommierter Experte und Redner in Sachen Management und Leadership. Er prangert alle Missstnde - vom Marketing ber Kundenservice bis in den Personal- und Finanzbereich - schonungslos an und liefert die Problemlsungen gleich mit.

Hier rumt er auf mit der Flut vielversprechender Fhrungstricks und hochtrabender Ideen, die sich in der Praxis als leere Versprechungen erwiesen haben. Statt dessen fordert er eine Rckbesinnung auf gesunden Menschenverstand.

Eine informative und unterhaltsam-amsante Lektre von gro em praktischen Nutzen.

From the jacket flap

Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true. Most leaders at the top are living in la la land. Well it's time to come down. It's time to put some commonsense back into business.

Geoff Burch is the Alternative Business Guru. In Writing on the Wall he takes us on a hilarious but insightful journey - and it's not on his trusted motorbike. He takes us through a scary business world viewed through his not-so-rose coloured spectacles. Geoff tells us like it is. And it isn't pretty.

But there is hope ....

Chapter by chapter, Geoff Burch regales us with stories, anecdotes and lessons every leader can learn on how to bring commonsense back into business. This waspish, funny and often downright vicious expose of everything from sales and customer awareness to change management, leaves no stone unturned and no taboo untrampled. From arming the peasants to sacking your Dilberts and from focusing on the customer 'til it hurts, to getting everyone involved in selling exploding oranges, Burch's iconoclastic approach to business has turned him into one of the most sought-after speakers in Europe.

Geof is mad. He is bitter. He is twisted. He is hilarious. But his compelling messages are irresistible.

About the author

GEOFF BURCH is the enfant terrible of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. He is the author of the best-selling Resistance is Useless and Go it Alone. His clients include some of the world's major blue chip companies.

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