YouTube for Business: Online Video Marketing for Any Business

Que, 2008. Near Fine. A crisp clean softcover, no markings throughout: To any businessperson or marketing professional, YouTube's 20 million viewe rs are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show yo u how to make YouTube part of your online marketing plan-and drive traffic to your company's website. In this book you'll learn how to: • Develop a YouTube marketing strategy • Decide what t ypes of videos to produce • Shoot great-looking YouTube videos-on a bu dget • Edit and enhance your videos • Create a presence on the Yo uTube site • Manage a video blog • Generate revenues from your Yo uTube videos • Produce more effective YouTube videos Includes profil es of successful businesses • Blendtec • Charles Smith Pottery &b ull; Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Com pany • D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in prin t. His best-selling books include YouTube 4 You, Tricks of the Busines s Masters, Absolute Beginner's Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: 'Never thought you cou ld use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.' - Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie.