Description:
The B.S. Factor: The Theory and Practice of Faking it in America by Arthur HerzogPublisher: Penguin Books, 1974
ISBN is 9780140038231 / 014003823X
Paperback
4.1 x 7.15 inches, 222 pages
Fakery and hypocrisy in American communications are the subjects of this outspoken and hilarious book. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few of the current crimes against logic and language. The perpetrators of these atrocities include Fadthinkers, Word Mincers, Sci-Speakers, Copy Cant-ers, and Anything Authorities, those who, having succeeded in one field, appear on TV talk shows as experts on everything else. Without the B.S. Factor, success in America is almost impossible, says… Read More