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Advertising vs. Marketing: The Ethical Challenge Paperback - 2005
by Ileen E. Kelly
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Details
- Title Advertising vs. Marketing: The Ethical Challenge
- Author Ileen E. Kelly
- Binding Paperback
- Condition New
- Pages 192
- Volumes 1
- Language ENG
- Publisher Dissertation.com
- Date 2005-03-15
- Bookseller's Inventory # ria9781581122664_pod
- ISBN 9781581122664 / 1581122667
- Weight 0.78 lbs (0.35 kg)
- Dimensions 9.69 x 7.44 x 0.41 in (24.61 x 18.90 x 1.04 cm)
- Dewey Decimal Code 658.8
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First line
Consideration of the moral dimension of marketing has increased significantly in recent years.