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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Hardback - 2005 - 1st Edition
by ACNielsen
- New
- Hardcover
Description
Standard delivery: 14 to 21 days
Details
- Title Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
- Author ACNielsen
- Binding Hardback
- Edition number 1st
- Edition 1
- Condition New
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, N.J
- Date 2005-11-01
- Features Dust Cover, Index, Table of Contents
- Bookseller's Inventory # B9780471703594
- ISBN 9780471703594 / 0471703591
- Weight 1.45 lbs (0.66 kg)
- Dimensions 9.1 x 6.2 x 1 in (23.11 x 15.75 x 2.54 cm)
- Library of Congress subjects Retail trade - Management, Consumers' preferences
- Library of Congress Catalog Number 2005021556
- Dewey Decimal Code 658.78
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Summary
First line
From the rear cover
When category management first appeared, it turned marketing basics into an organized eight-step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years, many marketers--obsessed with the bottom line--have forgotten that the key to sales success lies in knowing the consumer. This book demonstrates how today's leading category management practitioners put the consumer first. The book also applies powerful new insights to category management basics.
From initial planning to pricing, promotion, and supply chain management, every aspect of category management is covered, including guidance on how to implement category plans effectively and keep them on track. Plus, the classic eight-step process that forms the foundation of successful category management is reviewed in detail, showing marketers the latest methods of implementation for today's consumer marketplace.