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Consumer Insight: How to Use Data and Market Research to Get Closer to Your

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) Paperback - 2004

by STONE, Merlin

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First line

This is not just another book about market research, or about customer relationship management - although it has much say about both.

About the author

Bryan Foss is an independent non-executive director (NED), board level adviser, mentor and Visiting Professor. The majority of his work is in board governance and risk management (including operational, systems and data risks), also Business-to-Business marketing and sales, including international Key Account and partner management, SMB marketing and through-the-value-chain distribution management to employees and consumers. Bryan has a combination of commercial, regulatory, academic and professional roles, he is also an active board mentor for a very wide variety of organisations and individuals.