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The Discipline of Market Leaders

The Discipline of Market Leaders Paperback / softback - 1997

by Michael Treacy

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  • Paperback

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Description

Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.
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Details

  • Title The Discipline of Market Leaders
  • Author Michael Treacy
  • Binding Paperback / softback
  • Edition Expanded
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher Basic Books (AZ), Reading, Massachusetts, U.S.A.
  • Date 1997-01-10
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # ria9780201407198_inp
  • ISBN 9780201407198 / 0201407191
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 8.2 x 5.3 x 0.7 in (20.83 x 13.46 x 1.78 cm)
  • Reading level 1170
  • Library of Congress subjects Competition, Customer services
  • Library of Congress Catalog Number 98100603
  • Dewey Decimal Code 658.8

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About the author

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.

Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.