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Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
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Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity Hardcover - 2004

by Brian Wansink

  • New
  • Hardcover
  • Signed
  • first

Description

The Food Series. Author-signed first printing. Volume, measuring approximately 6.5" x 9.5", is bound in dark green cloth, with stamped gilt lettering to spine. Book and dust jacket are new. 206 pages.Inscription in upper inside corner of front flyleaf reads " My best, / Brian Wansink"."Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."
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Details

  • Title Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
  • Author Brian Wansink
  • Binding Hardcover
  • Edition First Edition; F
  • Condition New
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher University of Illinois Press, Baltimore, Maryland, U.S.A
  • Date 2004
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 1856
  • ISBN 9780252029424 / 0252029429
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.14 x 6.34 x 0.85 in (23.22 x 16.10 x 2.16 cm)
  • Themes
    • Topical: Health & Fitness
  • Library of Congress subjects Nutrition, Food habits
  • Library of Congress Catalog Number 2004002526
  • Dewey Decimal Code 615.854

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First line

Marketing is not simply a clever "Got Milk" advertising campaign, a fifty-cent coupon on a soy burger, or a convenient combination pack of precut vegetables.

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About the author

Brian Wansink is professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab.

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