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Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques Paperback / softback - 2013 - 3rd Edition

by Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster)

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of fi
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