The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness Paperback / softback - 2004
by Virginia Postrel
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- Paperback
In today's world, making things look good is a growth industry, whether it's sleek leather pants, a shiny new Apple computer, or a toaster. In this penetrating "New York Times" Notable Book, Postrel shows that the allure of "look and feel" is both strong and disquieting.
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Details
- Title The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
- Author Virginia Postrel
- Binding Paperback / softback
- Edition 1st Perennial
- Condition New
- Pages 237
- Volumes 1
- Language ENG
- Publisher Harper Perennial, New York, New York, U.S.A.
- Date 2004-09-07
- Features Bibliography, Index, Table of Contents
- Bookseller's Inventory # B9780060933852
- ISBN 9780060933852 / 0060933852
- Weight 0.47 lbs (0.21 kg)
- Dimensions 7.94 x 5.32 x 0.65 in (20.17 x 13.51 x 1.65 cm)
- Library of Congress subjects Aesthetics
- Library of Congress Catalog Number 2002191276
- Dewey Decimal Code 111.85
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Summary
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
First line
People don't generally go to Selkirk, New York, to look for the future.
Media reviews
Citations
- New York Times, 11/14/2004, Page 58