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For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.


Available copies: Marketing By Kotler, Philip; Armstrong, Gary


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image of Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)

Marketing: An Introduction Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (11th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall, 2012-08-18. Paperback. Used:Good.

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Price: $827.71


image of Marketing - An Introduction (10th, Tenth Edition) - By Armstrong & Kotler

Marketing - An Introduction (10th, Tenth Edition) - By Armstrong & Kotler

Gary Armstrong / Philip Kotler

2010-05-08. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!

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Price: $479.56


Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 0134421906 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc... . Very Good.

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Price: $403.83


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X NEW TEXTBOOK, SHIPS WITH EMAILED TRACKING FROM USA . New.

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Price: $388.53


image of Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Gary Armstrong, Philip Kotler

Prentice Hall, 2008-08-01. 9th. Paperback. Used:Good.

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Price: $376.32


image of Marketing : An Introduction

Marketing : An Introduction

Philip Kotler; Gary Armstrong

Prentice Hall PTR, 1987. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Price: $350.68


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary, Kotler, Philip

Pearson , 2016. Paperback. LIKE NEW. Like New

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Price: $325.66


image of Marketing: An Introduction, Student Value Edition (12th Edition)

Marketing: An Introduction, Student Value Edition (12th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 0133451283 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $318.20


image of Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

Gary Armstrong; Philip Kotler

2010-04-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $292.09


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 013413219X New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $290.02


image of Marketing: An Introduction (12th Edition)

Marketing: An Introduction (12th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 0133451275 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $259.10


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X BRAND NEW W/FAST SHIPPING! This item is: Marketing: An Introduction, 13th Ed., 2017, by Armstrong, Gary^Kotler, Philip; FORMAT: Paperback; ISBN: 9780134149530. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number! . New.

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Price: $257.39


image of Marketing: An Introduction (10th Edition)

Marketing: An Introduction (10th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall. PAPERBACK. 0136102433 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $237.91


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Kotler, Philip; Armstrong, Gary

Pearson, 2016-02-06. Paperback. Used:Good.

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Price: $227.23


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $211.62


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. New. New. There is a slight shelf or time wear. Otherwise new.We Ship Every Day! Free Tracking Number Included! International Buyers Are Welcome! Satisfaction Guaranteed!

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Price: $206.44


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Brand New! Fast Shipping! Free USPS Tracking Number. Excellent Customer Service! . New.

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Price: $205.99


image of Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall. PAPERBACK. 0132744031 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $250.56


image of Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

Gary Armstrong, Philip Kotler

Prentice Hall, 2012-01-21. 11. Paperback. Used:Good.

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Price: $202.98


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed . New.

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Price: $187.74


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good.

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Price: $169.95


Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson eText -- Access Card Package

Gary Armstrong, Philip Kotler

Excellent. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $160.42


Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson eText -- Access Card Package

Gary Armstrong, Philip Kotler

Excellent. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $160.42


Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson eText -- Access Card Package

Gary Armstrong, Philip Kotler

Excellent. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $160.42


image of Marketing: An Introduction (12th Edition)

Marketing: An Introduction (12th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall, 2014-01-17. Paperback. Used:Good.

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Price: $144.08


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-11. Loose Leaf. Good.

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Price: $141.95


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 013413219X US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $141.50


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Kotler, Philip,Armstrong, Gary

Pearson, 2016-02-06. Paperback. VeryGood. 10.8268 inches 8.5433 inches.

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Price: $137.11


Marketing: An Introduction (13th Global Edition) - Does NOT include MyLab or Access Card Package

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (13th Global Edition) - Does NOT include MyLab or Access Card Package

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (13th Global Edition)

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (13th Global Edition)

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (11th Edition)

Armstrong Gary; Kotler Philip

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $131.77


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary, Kotler, Philip

Prentice Hall. Used - Very Good. Former Library book. Great condition for a used book! Minimal wear.

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Price: $129.94


image of Marketing: An Introduction (10th Edition)

Marketing: An Introduction (10th Edition)

Gary Armstrong, Philip Kotler

Prentice Hall, 2010-01-21. 10. Paperback. Used:Good.

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Price: $122.75


Marketing: An Introduction (12th Edition)

Armstrong Gary; Kotler Philip

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $122.60


Marketing: An Introduction (13th Global Edition) - Does NOT include MyLab or Access Card Package

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $121.23


Marketing: An Introduction (13th Global Edition) - Does NOT include MyLab or Access Card Package

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $121.23


image of Marketing: An Introduction (12th Edition)

Marketing: An Introduction (12th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 0133451275 U.S. Edition. Books ship very fast and in quality packaging! . Fine.

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Price: $119.40


Marketing: An Introduction, Student Value Edition (13th Edition)

Gary Armstrong, Philip Kotler

Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

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Price: $112.85


Marketing: An Introduction (13th Global Edition)

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $111.10


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Kotler, Philip,Armstrong, Gary

Pearson, 2016-02-06. Paperback. VeryGood. 10.8268 inches 8.5433 inches. Minor wear.

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Price: $109.60


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X . Very Good.

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Price: $108.83


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has moderate shelf and/or corner wear. Great used condition. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good. 2016-02-06.

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Price: $108.71


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has heavy shelf wear, corner wear, highlighting, underlining & or writing. CD-ROM or supplement may not be included. The book is still a good reading copy. Has moderate water damage but still a good reading copy. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Fair.

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Price: $108.71


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Has moderate water damage but still a good reading copy. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Good.

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Price: $108.71


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Good.

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Price: $108.71


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Used texts do not include any supplemental material such as access codes, info-trac, CDs, etc. All text is legible and may contain markings, highlighting, bookstore stickers, worn corners, folded pages, etc. Satisfaction Guaranteed. Orders ship same or next business day w/ tracking . Fair.

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Price: $107.28


Marketing: An Introduction (12th Edition)

Armstrong Gary; Kotler Philip

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $106.10


image of Marketing: An Introduction

Marketing: An Introduction

Gary Armstrong,Philip Kotler,

Prentice Hall- Gale, 2004. 7th. Paperback. Like New/Like New.

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Price: $104.00