John Mullins

John Mullins is the author of books such as The New Business Road Test.

Books by John Mullins

The New Business Road Test

The New Business Road Test

Marketing Management

Marketing Management

The Customer-Funded Business

The Customer-Funded Business

Marketing Management a Strategic Decision-Making Approach

Marketing Management a Strategic Decision-Making Approach

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Getting To Plan B

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The Divining-Rod

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Marketing Management 8/E