Rowntree and The Marketing Revolution, 1862-1969

by Fitzgerald, Robert

"First published, 1995; this digitally printed first paperback version (with corrections), 2006"--T.p. verso. Includes bibliographical references (p. 697-711) and index.

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Rowntree and the Marketing Revolution, 1862–1969

Rowntree and the Marketing Revolution, 1862–1969

by Fitzgerald, Robert

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9780521435123
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Rowntree and the Marketing Revolution, 1862 1969

by Robert Fitzgerald

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pp. 768
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9780521435123
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Cambridge University Press CUP , pp. 768 . Hardback. Used.
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Rowntree and the Marketing Revolution, 1862-1969

by Fitzgerald, Robert

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2/12/2007
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9780521023788
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Cambridge University Press, 2/12/2007. New. Cambridge University Press, 2/12/2007 New Cambridge University Press, 2/12/2007 New Cambridge University Press, 2/12/2007 New Cambridge University Press, 2/12/2007 New Cambridge University Press, 2/12/2007 New All orders ship SAME or NEXT business day Expedited shipments will be received in 5-12 business days within… Read more about this item
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Rowntree and the Marketing Revolution, 1862 1969

Rowntree and the Marketing Revolution, 1862 1969

by Robert Fitzgerald

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9780521023788
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and m
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Rowntree and the Marketing Revolution, 1862 1969

by Robert Fitzgerald

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Hard Cover
ISBN
9780521435123
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and m
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Rowntree and the Marketing Revolution, 1862-1969

Rowntree and the Marketing Revolution, 1862-1969

by Robert Fitzgerald

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9780521023788
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Paperback / softback. New. This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
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Rowntree and the Marketing Revolution, 1862-1969

by Fitzgerald, Robert

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Used - Minor rubbing. In a torn & rubbed dustwrapper. VG., dustwrapper.
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1995
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Minor rubbing. In a torn & rubbed dustwrapper. VG., dustwrapper. Textual illustrations. British Business History Cambridge University Press Cambridge 1995 orig.cloth 24x15cm, xix, 737 pp. Contents: Marketing and Competitors: Introduction: Rowntree and marketing: Marketing history and competitive rivalry; Following the Market Leader, 1862-1930: The partnership, 1862-1897; Product development: the practice of ' trial and error', 1897-1930; Marketing and sales: a… Read more about this item
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Rowntree and the Marketing Revolution, 1862?1969

by Fitzgerald, Robert

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Paperback
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9780521023788
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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