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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Paperback - 2002

by Al Ries; Laura Ries

Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.


From the publisher

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Details

  • Title The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
  • Author Al Ries; Laura Ries
  • Binding Paperback
  • Edition 1st
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Harper Business, New York, New York, U.S.A.
  • Date 2002-09-17
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780060007737 / 0060007737
  • Weight 0.82 lbs (0.37 kg)
  • Dimensions 9.1 x 7.4 x 0.7 in (23.11 x 18.80 x 1.78 cm)
  • Library of Congress subjects Internet marketing, Brand name products - Management
  • Library of Congress Catalog Number 2003267314
  • Dewey Decimal Code 658.827
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