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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand Paperback - 2002
by Al Ries; Laura Ries
Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
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- Title The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- Author Al Ries; Laura Ries
- Binding Paperback
- Edition 1st
- Pages 272
- Volumes 1
- Language ENG
- Publisher Harper Business, New York, New York, U.S.A.
- Date 2002-09-17
- Illustrated Yes
- Features Illustrated, Index
- ISBN 9780060007737 / 0060007737
- Weight 0.82 lbs (0.37 kg)
- Dimensions 9.1 x 7.4 x 0.7 in (23.11 x 18.80 x 1.78 cm)
- Library of Congress subjects Internet marketing, Brand name products - Management
- Library of Congress Catalog Number 2003267314
- Dewey Decimal Code 658.827
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