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30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word
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30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business Paperback - 2010 - 1st Edition

by Susan Gunelius


From the publisher

BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:
  • Blogging and microblogging
  • Social networking and bookmarking
  • Audio and video
  • E-books and webinars
  • Direct and indirect marketing
  • Brand and relationship building
  • Word-of-mouth marketing
  • Expanding your reach and establishing your position
  • Integrating with traditional marketing
  • Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

Details

  • Title 30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business
  • Author Susan Gunelius
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, New York, New York, U.S.A.
  • Date 2010-11-15
  • Illustrated Yes
  • ISBN 9780071743815 / 0071743812
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.95 x 6.1 x 0.71 in (22.73 x 15.49 x 1.80 cm)
  • Library of Congress subjects Internet marketing, Online social networks
  • Library of Congress Catalog Number 2010026266
  • Dewey Decimal Code 658.872

About the author

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.
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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

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