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Quantitative Research Methods for Communication: A Hands-On Approach
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Quantitative Research Methods for Communication: A Hands-On Approach Paperback - 2018

by Jason S. Wrench; Candice Thomas-Maddox; Virginia Peck Richmond


From the publisher

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Details

  • Title Quantitative Research Methods for Communication: A Hands-On Approach
  • Author Jason S. Wrench; Candice Thomas-Maddox; Virginia Peck Richmond
  • Binding Paperback
  • Pages 672
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA
  • Date 2018-11-15
  • Features Glossary
  • ISBN 9780190861063 / 0190861061
  • Weight 3.55 lbs (1.61 kg)
  • Dimensions 9.9 x 8 x 0.9 in (25.15 x 20.32 x 2.29 cm)
  • Library of Congress subjects Communication - Research - Methodology, Communication - Statistical methods
  • Library of Congress Catalog Number 2018018850
  • Dewey Decimal Code 302.207

About the author


Jason S. Wrench is Assistant Professor in the Department of Communication and Media at the State University of New York at New Paltz. Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster. Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University. James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.
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Quantitative Research Methods for Communication: A Hands-On Approach
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Quantitative Research Methods for Communication: A Hands-On Approach

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